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The following articles written by Ed Brodow can be accessed directly from this page. If you wish to reprint one or more of the articles in your publication, please contact Ed for permission at

   Negotiation articles by Ed Brodow

Ten Tips for Negotiating in 2017

Negotiation is your most important interpersonal tool. This is Ed's "top ten" list of negotiation strategies to help you make better deals and get your needs met.

Ed Brodow Interviews Gary Ford, President of Wood Group ESP

"The best seminar I ever attended. It has been instrumental in getting where I am now."

The Meaning of Value

Sellers are advised to focus on value instead of price. Ed explains the meaning of value.

In Praise of Win-Win Negotiating

Win-lose or win-win? Adversarial or cooperative? Which type of negotiation works best? Ed explains his preference for collaboration.

Can a Good Negotiator Really Make a Difference?

The ability of a good negotiator to make a significant difference is often brought into question. Ed answers the question, "Does it make sense to improve your negotiating skills or is it all a big waste of time?"

Tyranny versus TLC: Five Negotiation Steps for Managers

Ed shows managers how to utilize effective negotiation techniques for the purpose of motivating their employees.

Ten Things People Don't Realize They Can Negotiate For

Ed expands your negotiation consciousness to include many situations that could result in a better deal.

Ten Tips for Convincing the Buyer to Pay More

Ed lists ten techniques for getting the price you want.

Sales Negotiation: The Salesperson's Dilemma

Ed makes a strong case that discounting can cost you a lot of business.

Read more articles by Ed Brodow.

Ed Brodow is a keynote speaker and negotiation guru on PBS, ABC News, Fox News, and Inside Edition. He is the author of Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals. For more information on his keynotes and seminars, call 831-372-7270, e-mail, and visit

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